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Roadhouse

Role // UX/UI Designer

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Task // Mobile app design 

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Tools // Figma, Adobe Illustrator, Adobe Photoshop

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Duration // 4 Weeks

Background

Music streaming services have exploded in popularity since the start of the pandemic. But with the vast amount of services on the market, there’s plenty of competition between services. This means companies and streaming services need to be on top of customer wants and needs to persuade users to use their platform over others. Although most users understand that these services cannot be free, overpriced services, bugs, unwanted ads, are all pain points that need a consistent balance that may drive off users from subscribing or investing in the app. Striking a balance is vital for streaming services to keep engagement high within its users.

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Spring Board UX/UI Design

Objective

  • Design a mobile app providing incentive for new and returning users to continue subscribing and using the app

  • Create the opportunity for returning free users to become paid subscribers in the sign-in flow as well as within the product

  • Strike a balance between free user features and give users the opportunity to upgrade to the advanced version of the product

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01. Process

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02. Initial Design, User Flows, and Wireframes

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03. Validate

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Demographic

  • Users who listen to music while working or driving during their commutes or professional work hours

  • Technologically savvy and own a mobile device

  • Users who consistently listen to music but also enjoy exploring different genres

 

Through guerrilla usability testing in the early stages of prototype development, my goal is to collect enough data to make informed strategic design decisions in navigation and usability. For this usability study, I recruited 3 individuals to participate in a 20-30 min test. By utilizing POP (interactive mobile prototype) for this test, users were able to navigate through the prototypes directly from a mobile device. While participants were navigating through the prototypes, my goal was to document their actions and responses while they are talking aloud through their decisions. One main component of this test is to see if there are any off putting situations or components about the app that would reduce the want to subscribe and pay for the premium account since one of the main goals is to promote a paid subscription based app.
 

What components of the app will bring users to subscribe to a paid subscription?

Demographic

  • Users who listen to music while working or driving during their commutes or professional work hours

  • Technologically savvy and own a mobile device

  • Users who consistently listen to music but also enjoy exploring different genres

Findings

Users feel pressured to subscribe with an imbalance of ads and
free features.

People find it difficult to shift through songs when they are pre-occupied with a task.

Users want a hands-free listening experience when commuting or working.

Users feel frustrated when playlists and song algorithms do not match their taste in music or preferences.

Giving users an incentive to subscribe is usually when people decide to subscribe. (ex. a free month)

Simple navigation is a very important factor for users who are working or driving.

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04. Design

 

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Car Play Mode

Minimal touch listening experience

 

Add songs to your Car Mode Playlist and easily swap between your customizable playlist groups without hassling through your mobile device

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Explore music based on your listening habits and taste

 

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Easily add songs to your Car Mode Playlist

 

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Quick account upgrade through bottom menu

 

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Seamless listening experience

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