“I am an Artist” was a way for us to create an “Untitled” community. This marketing campaign puts the spotlight on local artists in New York. Through our platform artists like musicians, painters, costume designers, film television makers, etc. were able to showcase their work wearing our products.  Untitled was able to bring a diverse group of individuals together to:

1. Showcase our products in organic settings 
2. Story telling and branding through real people
3. Organically create diverse on brand content from real people within our brand demographic